I define and design complex, end-to-end journeys, think in systems, and provide strategy for product improvement and growth.
Six years experience in product design, adapting to new tools and expectations, working closely with stakeholders and developer teams, crafting considered UI and thoughtful, efficient UX experiences across all kinds of SaaS, tools, enterprise software and highly bespoke platforms.

AI Powered Claims-Processing Tool
End to end UX and UI with Interactive Sales Demo
Design Lead on an AI-powered insurance claims processing platform, delivering interactive sales demo prototypes, showcasing key flows on desktop and mobile that reflected a modernised, partially automated claims journey for three user types.

Design System for a Gambling Charity
Brand Identity & System Development
Crafting a fully responsive design system from scratch based on existing assets across multiple products, and creating a new product-only brand style to tie everything together

JP Morgan Investment Relations Platform
Platform Design & User Experience
Design Lead for end-to-end on a platform for Prime Brokers to connect Investor and Fund Manager clients. Consideration around global jurisdiction legality compliance, use of an existing design system, and close collaboration with stakeholders to translate a traditionally in-person service to a digital experience without losing the integrity of these relationships.

Royal Caribbean Booking System
Feature Integration & User Experience
New cruise-booking software design featuring two interfaces, allowing both staff and customers to create and amend, multi-faceted cruise bookings. A customer portal area was structured to be accessed from the Royal Caribbean website.

Conceptual Housing Management Software and App, with AI Analysis
UI & User Experience
A fully accessible app to allow social housing tenants to identify and report issues within their housing placement, and automatically arrange appointments with contractors to get the issue fixed. This data is then analysed and presented to the social housing group, encouraging well-informed business decisions.
NDA

Embryo Imaging Software
Digital Rebrand & User Experience
Bespoke software for embryologists to complete their specialised work whilst being away from the lab. Involving a detailed mapping process for 100 established user needs, establishing information architecture for the software, and building interactive user journeys for developer handover.
NDA

Credit Lender Software
B2B Customer Onboarding
The software used by lendors such as AXA has been improved through this project, identifying and simplifying the complexities of onboarding different types of customers, requiring specific datapoints for the needs of a legacy system.
NDA

SaaS Platform Feature: Email Replication
Feature Design & User Experience
Through the Product Manager we learnt that current clients and prospective clients have been asking for an email replication feature within FundPortal. This was even proving to be a make-or-break selling point. during sales calls, so the sales team were also keen to have this implemented.
Case Study in Progress

E-Commerce Ordering Subscription Website
User Experience
Redesigning and updating the Garvin Industries website in line with their acquisition partners, Southwire Ltd. All items were to be shown in a range of product detail pages, with the user ability to view and place orders for varying quantities and delivery options, set up their user or company account, and manage repeat subscriptions.
Case Study in Progress

SaaS CRM Solutions
UI & User Experience
After working on adding a Customer Relationship Management (CRM) system to the FundPortal platform, one of the next features heavily requested by our users was a Kanban Board, specifically for the management of Deals between them and their clients.
Case Study in Progress
I work end-to-end, from early discovery and product architecture to high-fidelity UI and developer handover, with scalable design systems.
I’ve worked across
Regulated Compliance Software
Accessibility
SaaS Tech Startup Innovation
Insurance and Credit
Healthcare: IVF
E-Commerce
Sustainability
FinTech: Banking and Investments
Travel and Leisure
Charity and Social Impact
Working with me brings
Wireframing and Exploration
Project Discovery and Planning
UI Kits and Design Systems
UI Craft in Figma
Strategic Systems Architecture
Early Stakeholder Communication
Collaboration
Presentation Demos
Curiosity
Interactive Prototyping
Humility
Openness
Honesty
Workshop Facilitation
Team Spirit!
Get in touch
Jemma Harwood
Menu
I define and design complex, end-to-end journeys, think in systems, and provide strategy for product improvement and growth.
Six years experience in product design, adapting to new tools and expectations, working closely with stakeholders and developer teams, crafting considered UI and thoughtful, efficient UX experiences across all kinds of SaaS, tools, enterprise software and highly bespoke platforms.

AI Powered Claims-Processing Tool
End to end UX and UI with Interactive Sales Demo
Design Lead on an AI-powered insurance claims processing platform, delivering interactive sales demo prototypes, showcasing key flows on desktop and mobile that reflected a modernised, partially automated claims journey for three user types.

Design System for a Gambling Charity
Brand Identity & System Development
Crafting a fully responsive design system from scratch based on existing assets across multiple products, and creating a new product-only brand style to tie everything together

JP Morgan Investment Relations Platform
Platform Design & User Experience
Design Lead for end-to-end on a platform for Prime Brokers to connect Investor and Fund Manager clients. Consideration around global jurisdiction legality compliance, use of an existing design system, and close collaboration with stakeholders to translate a traditionally in-person service to a digital experience without losing the integrity of these relationships.

Royal Caribbean Booking System
Feature Integration & User Experience
New cruise-booking software design featuring two interfaces, allowing both staff and customers to create and amend, multi-faceted cruise bookings. A customer portal area was structured to be accessed from the Royal Caribbean website.

Conceptual Housing Management Software and App, with AI Analysis
UI & User Experience
A fully accessible app to allow social housing tenants to identify and report issues within their housing placement, and automatically arrange appointments with contractors to get the issue fixed. This data is then analysed and presented to the social housing group, encouraging well-informed business decisions.
NDA

Embryo Imaging Software
Digital Rebrand & User Experience
Bespoke software for embryologists to complete their specialised work whilst being away from the lab. Involving a detailed mapping process for 100 established user needs, establishing information architecture for the software, and building interactive user journeys for developer handover.
NDA

Credit Lender Software
B2B Customer Onboarding
The software used by lendors such as AXA has been improved through this project, identifying and simplifying the complexities of onboarding different types of customers, requiring specific datapoints for the needs of a legacy system.
NDA

SaaS Platform Feature: Email Replication
Feature Design & User Experience
Through the Product Manager we learnt that current clients and prospective clients have been asking for an email replication feature within FundPortal. This was even proving to be a make-or-break selling point. during sales calls, so the sales team were also keen to have this implemented.
Case Study in Progress

E-Commerce Ordering Subscription Website
User Experience
Redesigning and updating the Garvin Industries website in line with their acquisition partners, Southwire Ltd. All items were to be shown in a range of product detail pages, with the user ability to view and place orders for varying quantities and delivery options, set up their user or company account, and manage repeat subscriptions.
Case Study in Progress

SaaS CRM Solutions
UI & User Experience
After working on adding a Customer Relationship Management (CRM) system to the FundPortal platform, one of the next features heavily requested by our users was a Kanban Board, specifically for the management of Deals between them and their clients.
Case Study in Progress
I work end-to-end, from early discovery and product architecture to high-fidelity UI and developer handover, with scalable design systems.
I’ve worked across
Regulated Compliance Software
Accessibility
SaaS Tech Startup Innovation
Insurance and Credit
Healthcare: IVF
E-Commerce
Sustainability
FinTech: Banking and Investments
Travel and Leisure
Charity and Social Impact
Working with me brings
Wireframing and Exploration
Project Discovery and Planning
UI Kits and Design Systems
UI Craft in Figma
Strategic Systems Architecture
Early Stakeholder Communication
Collaboration
Presentation Demos
Curiosity
Interactive Prototyping
Humility
Openness
Honesty
Workshop Facilitation
Team Spirit!
AI Powered Claims-Processing Tool
End to end UX and UI with Interactive Sales Demo

Design Lead on an AI-powered insurance claims processing platform, delivering interactive sales demo prototypes, showcasing key flows on desktop and mobile that reflected a modernised, partially automated claims journey for three user types.
See Project
→
Design System for a Gambling Charity
Brand Identity & System Development

Crafting a fully responsive design system from scratch based on existing assets across multiple products, and creating a new product-only brand style to tie everything together
See Project
→
JP Morgan Investment Relations Platform
Platform Design & User Experience

End-to-end Design Lead on a platform for Prime Brokerage Teams to connect their Investor and Fund Manager clients. Consideration around global jurisdiction legality compliance, use of an existing design system, and close collaboration with stakeholders to translate a traditionally in-person service to a digital experience without losing the integrity of these relationships.
See Project
→
Get in touch
Experience
Work
Contact
I define and design complex, end-to-end journeys, think in systems, and provide strategy for product improvement and growth.
Six years experience in product design, adapting to new tools and expectations, working closely with stakeholders and developer teams, crafting considered UI and thoughtful, efficient UX experiences across all kinds of SaaS, tools, enterprise software and highly bespoke platforms.

AI Powered Claims-Processing Tool
End to end UX and UI with Interactive Sales Demo
Design Lead on an AI-powered insurance claims processing platform, delivering interactive sales demo prototypes, showcasing key flows on desktop and mobile that reflected a modernised, partially automated claims journey for three user types.

Design System for a Gambling Charity
Brand Identity & System Development
Crafting a fully responsive design system from scratch based on existing assets across multiple products, and creating a new product-only brand style to tie everything together

JP Morgan Investment Relations Platform
Platform Design & User Experience
Design Lead for end-to-end on a platform for Prime Brokers to connect Investor and Fund Manager clients. Consideration around global jurisdiction legality compliance, use of an existing design system, and close collaboration with stakeholders to translate a traditionally in-person service to a digital experience without losing the integrity of these relationships.

Royal Caribbean Booking System
Feature Integration & User Experience
New cruise-booking software design featuring two interfaces, allowing both staff and customers to create and amend, multi-faceted cruise bookings. A customer portal area was structured to be accessed from the Royal Caribbean website.

Conceptual Housing Management Software and App, with AI Analysis
UI & User Experience
A fully accessible app to allow social housing tenants to identify and report issues within their housing placement, and automatically arrange appointments with contractors to get the issue fixed. This data is then analysed and presented to the social housing group, encouraging well-informed business decisions.
NDA

Embryo Imaging Software
Digital Rebrand & User Experience
Bespoke software for embryologists to complete their specialised work whilst being away from the lab. Involving a detailed mapping process for 100 established user needs, establishing information architecture for the software, and building interactive user journeys for developer handover.
NDA

Credit Lender Software
B2B Customer Onboarding
The software used by lendors such as AXA has been improved through this project, identifying and simplifying the complexities of onboarding different types of customers, requiring specific datapoints for the needs of a legacy system.
NDA

SaaS Platform Feature: Email Replication
Feature Design & User Experience
Through the Product Manager we learnt that current clients and prospective clients have been asking for an email replication feature within FundPortal. This was even proving to be a make-or-break selling point. during sales calls, so the sales team were also keen to have this implemented.
Case Study in Progress

E-Commerce Ordering Subscription Website
User Experience
Redesigning and updating the Garvin Industries website in line with their acquisition partners, Southwire Ltd. All items were to be shown in a range of product detail pages, with the user ability to view and place orders for varying quantities and delivery options, set up their user or company account, and manage repeat subscriptions.
Case Study in Progress

SaaS CRM Solutions
UI & User Experience
After working on adding a Customer Relationship Management (CRM) system to the FundPortal platform, one of the next features heavily requested by our users was a Kanban Board, specifically for the management of Deals between them and their clients.
Case Study in Progress
I work end-to-end, from early discovery and product architecture to high-fidelity UI and developer handover, with scalable design systems.
I’ve worked across
Regulated Compliance Software
Accessibility
SaaS Tech Startup Innovation
Healthcare: IVF
Insurance and Credit
E-Commerce
Sustainability
FinTech: Banking and Investments
Travel and Leisure
Charity and Social Impact
Working with me brings
Project Discovery and Planning
Early Stakeholder Communication
Wireframing and Exploration
UI Craft in Figma
Strategic Systems Architecture
Interactive Prototyping
Workshop Facilitation
Presentation Demos
UI Kits and Design Systems
Collaboration
Curiosity
Humility
Openness
Honesty
Team Spirit!
AI Powered Claims-Processing Tool
End to end UX and UI with Interactive Sales Demo

Design Lead on an AI-powered insurance claims processing platform, delivering interactive sales demo prototypes, showcasing key flows on desktop and mobile that reflected a modernised, partially automated claims journey for three user types.
See Project
→
Design System for a Gambling Charity
Brand Identity & System Development

Crafting a fully responsive design system from scratch based on existing assets across multiple products, and creating a new product-only brand style to tie everything together
See Project
→
JP Morgan Investment Relations Platform
Platform Design & User Experience

End-to-end Design Lead on a platform for Prime Brokerage Teams to connect their Investor and Fund Manager clients. Consideration around global jurisdiction legality compliance, use of an existing design system, and close collaboration with stakeholders to translate a traditionally in-person service to a digital experience without losing the integrity of these relationships.
See Project
→
Get in touch
Experience
Work
Contact